profile

Throughout his extensive career spanning B2C and B2B marketing as well as ad sales, he's been fortunate to work with exceptional teammates, cross-functional colleagues, and external partners. Starting his career at a major media agency, Elliott then spent nearly 13 years at Google where he built and managed high-performing teams.

His professional approach is grounded in five principles:

Integrity - unwavering commitment to do right by the user and the team
Curiosity - constantly asking why and daring to try new approaches
Humility - an open mindset and recognition of areas for improvement
Resiliency - calm and rational approach to challenges
Care - a commitment to the work and a commitment to his team and partners

building a subscription growth function

He joined the YouTube Marketing team with a remit to overhaul its fledgling subscription products. His team led a rebranding to YouTube Premium before creating a new subscription growth marketing and analytics function.

Through full-funnel scaled growth levers, an ROI investment framework, an international GTM playbook, and deep cross-functional partnership, his team helped bring the product to over 95 countries.

What started as a product with less than 2M members, YouTube Premium grew into a multi-billion dollar business with over 80M paid members, delivering substantial value to artists, songwriters, creators, and YouTube.

innovating in retail advertising sales

Prior to his work at YouTube, he was lending his expertise as a principal retail sales analyst at Google. He worked closely with major retailers, including Target and Best Buy, to ingest new approaches into their paid search efforts.

He launched multiple successful initiatives through script automations, prioritizing high-performing SKUs, enabling a merchant-funded program, and developing a category-level dayparting strategy. He also pioneered early approaches within Google sales including in-store attribution and ominchannel measurement.

a passion for climate and sustainability

In 2023, he became a Terra.do fellow, completing a comprehensive 12-week course that delved into the science behind climate change and most importantly, the solutions that are imperative to keeping our planet from further warming.

The fellowship ignited his passion for corporate sustainability, clean energy, and sustainable agricultural practices. In today's critical journey to combatting climate change, every job is truly a climate job.

giving marketers the gift of speed

After achieving industry-leading growth with the subscription businesses at YouTube, he took a new journey into the world of B2B marketing, joining Webflow as its Director of Growth Marketing.

As the leading agentic web platform, Webflow had a personal appeal for given its ability for marketers to build, manage, and optimize their website without relying on engineers. His team is tasked with acquiring new customers both through the PLG self-serve motion and the sales-led enterprise funnel.

Elliott's AI-native team has fully embraced the speed, customization, and automation capabillities that AI workflows now offer growth teams. Whether it's dynamic content creation to drive AEO visibility or personalized landing page experiences optimized by AI, the team's initiatives are focused on accelerating acquisition impact.

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