profile

Throughout his extensive career in eCommerce, retail, and consumer marketing, I've been fortunate to work with exceptional teammates, cross-functional colleagues, and external partners. Spending nearly 13 years at Google, I built and managed high-performing teams, mentoring early-career individuals and fostering a positive culture.

My professional approach is grounded in five principles:

Integrity - unwavering commitment to do right by the user and the team
Curiosity - constantly asking why and daring to try new approaches
Humility - an open mindset and recognition of areas for improvement
Resiliency - calm and rational approach to challenges
Care - a commitment to the work and a commitment to his team and partners

building a subscription growth function

I joined the YouTube Marketing team with a remit to overhaul its fledgling subscription products. My team led a rebranding to YouTube Premium before creating a new subscription growth marketing and analytics function.

Through full-funnel scaled growth levers, an ROI investment framework, an international GTM playbook, and deep cross-functional partnership, my team helped bring the product to over 95 countries.

What started as a product with less than 2M members, YouTube Premium grew into a multi-billion dollar business with over 80M paid members, delivering substantial value to artists, songwriters, creators, and YouTube.

innovating in retail advertising sales

Prior to my work at YouTube, I was lending his expertise as a principal retail sales analyst at Google. I worked closely with major retailers, including Target and Best Buy, to ingest new approaches into their paid search efforts.

I launched multiple successful initiatives through JavaScript automation, prioritizing high-performing SKUs, enabling a merchant-funded program, and developing a category-level dayparting strategy. I also pioneered early approaches within Google sales including in-store attribution and ominchannel measurement.

a passion for climate and sustainability

In 2023, I became a Terra.do fellow, completing a comprehensive 12-week course that delved into the science behind climate change and most importantly, the solutions that are imperative to keeping our planet from further warming.

The fellowship ignited my passion for corporate sustainability, clean energy, and sustainable agricultural practices. In today's critical journey to combatting climate change, every job is truly a climate job.

expanding into new areas

After achieving industry-leading growth with the subscription businesses at YouTube, I moved into supporting emerging units within YouTube.

These efforts included launching performance marketing for fan funding initiatives, unpacking the YouTube Kids funnel to identify friction points to better engage with parents, and developing a comprehensive strategy to increase YouTube's daily active user base in key developed markets.

Since leaving Google, I've consulted with various startups and companies to help them develop growth strategies and GTM launch approaches. I'm energized by new challenges, unpacking new products, and finding ways to add value.

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