Elliott Chapman

growth and marketing expert

With over 19 years of experience in product growth, B2C/B2B marketing, and analytics, Elliott delivers a sustainable growth approach through fresh ideas, experimentation, and unpacking data stories. After spending 13 years at Google and YouTube, including launching YouTube Premium, Elliott then led a growth marketing team at Webflow, an AI-native website marketing platform.

Elliott is based in California and is available for contract roles, industry engagements, advisory, and mentorship.

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in-depth expertise, specializing in growth and subscription business models

growth marketing

in-product full-funnel flows, nudges, loops
AI-driven workflows
AEO & SEO
experimentation
performance & brand media
web strategy & conversion rate optimization
churn prevention & reactivation
incentives & promotions

product marketing

value proposition
messaging
performance marketing
GTM launch and expansion
promotions and offers
pricing
plans and SKU management
globalization

business analytics

growth modeling
user behavioral analyses
product usage analyses
KPI setting & tracking
business plan forecasting
data visualization
opportunity sizing
LTV, ROI, ROAS modeling

principled approaches to building teams and influencing executive decisions

Integrity - do right by the user and the team
Curiosity - constantly asking why and daring to try new approaches
Humility - an open mindset and recognition of areas for improvement
Resiliency - calm and rational approach to challenges
Care - a commitment to the work, the team, and the partners