Elliott Chapman
Elliott Chapman
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growth and marketing expert
growth and marketing expert
With over 19 years of experience in product growth, B2C/B2B marketing, and analytics, Elliott delivers a sustainable growth approach through fresh ideas, experimentation, and unpacking data stories. After spending 13 years at Google and YouTube, including launching YouTube Premium, Elliott then led a growth marketing team at Webflow, an AI-native website marketing platform.
Elliott is based in California and is available for contract roles, advisory, and mentorship.
in-depth expertise, specializing in growth-stage and subscription businesses
in-depth expertise, specializing in growth-stage and subscription businesses
growth marketing
growth marketing
in-product full-funnel flows, nudges, loops
AI-driven workflows
AEO & SEO
experimentation
performance & brand media
web strategy & conversion rate optimization
churn prevention & reactivation
incentives & promotions
product marketing
product marketing
value proposition
messaging
performance marketing
GTM launch and expansion
promotions and offers
pricing
plans and SKU management
globalization
business analytics
business analytics
growth modeling
user behavioral analyses
product usage analyses
KPI setting & tracking
business plan forecasting
data visualization
opportunity sizing
LTV, ROI, ROAS modeling
principled approaches to the work
principled approaches to the work
integrity
do right by the user and the team
curiosity
constantly ask why and why not
impact
focus on the outcome
humility
embrace being wrong
beyond the numbers
beyond the numbers
presentation strategy and coaching for all audience levels
presentation strategy and coaching for all audience levels
team development, culture enrichment, process implementation
team development, culture enrichment, process implementation
individual career development and progressive scope building
individual career development and progressive scope building
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